Crisp, Cold, Refreshing Pot Profits
I hope you had a great Fourth of July.
For many Americans, the Independence Day holiday was an opportunity to fire up the grill, crack open a cold beer (or many) and celebrate America with family and friends.
Since the holiday fell on a Wednesday this year, the festivities will likely stretch over to this coming weekend as well.
But there’s something a little different about how some folks celebrated this year…
A Crisp, Cold, Refreshing High
Without a doubt, many Americans opted to use recreational cannabis legally on the Fourth — after all, in many parts of the country, this year marks the first time cannabis is legal for many states
As the addressable market for pot grows, more mainstream companies are throwing their hats in the ring with cannabis-infused offerings.
Instead of a cold beer by the grill this summer, it’s possible that some of those legal cannabis users picked up a can of Hi-Fi Hops, a new cannabis-and-hops-infused sparkling water from beer brewing company Lagunitas:
The company’s new adult beverage features either 5 mg or 10 mg of THC per can, with zero alcohol, zero calories and zero carbs.
It’ll be interesting to see how Hi-Fi Hops does.
It’s likely to appeal to cannabis enthusiasts, as well as drinkers looking for a no-calorie alternative to alcohol. The market for these types of products could be huge.
And they’re not the only player in the space.
California Dreamin’ is another THC infused beverage that recently hit the market. The beverages are fruit-flavored, marijuana-infused sodas, offering consumers a “light, social high.”
According to their website, California Dreamin’ offers consumers “a pot-infused experience that consumers with any level of tolerance can enjoy.”
Each bottle contains 10 milligrams of THC — an industry-standard dose of the psychoactive chemical in marijuana.
In an interview with TechCrunch, co-founder Amy Ludlow notes:
“We want it to be a light, head-high feel. We don’t want to give anyone couch lock. We want it to be social.”
Where to Buy?
For now, cans for both products will be limited to California dispensaries.
Current federal laws make transporting cannabis products across state lines a crime.
That’s yet another reason why federal legalization is such a big deal — if companies can get legal nationwide distribution to states where cannabis is legal, there are going to be some big new opportunities for investors.
Data suggest alcohol sales will account for approximately $223 billion in the U.S. this year.
California makes up a huge portion of this total.
Capturing a small fraction of this revenue would be massive for the Seven Cities, Lagunitas, or other startups in this space.
And from all indications, there’s no reason to believe that they won’t be able to do so.
Public perception is clearly in favor of marijuana products.
According to Gallup, “64% of Americans now say [marijuana’s] use should be made legal.”
And the best part is we’re still in the very early innings of the cannabis gold rush.
Many of the biggest opportunities in this space haven’t even been thought up yet.
But we’re ready to pounce the moment they become investible.
And if you continue to follow my alerts, you will be too!
For Technology Profits Daily,
Chief Technology Expert, Technology Profits Daily