What Apple Doesn’t Want You To Know

Dear Rundown Reader,

Your opinions on favorite U.S. presidents:

“Calvin Coolidge might be the greatest president not running as a libertarian.

“Lincoln was greatest?

“If you are a fan of a central, all-powerful federal government, maybe.

“If you believe in states’ rights and a small federal footprint, Lincoln may well be at the very bottom.”

Nope. Not a fan of “all-powerful federal government.” Yes, firmly believe in states’ rights.

However, I’ve never lived through a civil war — Americans taking up arms against fellow Americans. That might qualify as desperate times by anyone’s calculus.

Not to mention, during Lincoln’s presidency, an ideal that supersedes states’ rights was at stake: freedom for all Americans.

From the Great Emancipator to the Great Communicator, a reader writes Reagan and Trump are his favorite U.S. presidents.

While another reader favors this 1960s-era president:

“Personally, LBJ.

“Humble beginnings, a controversial figure but a true public servant, unlike the reality-TV star in office now.

“And [Trump in the] best president conversation? You’ve got to have seriously lost touch with reality. Alternative facts for sure.

“As far as the growing debt is concerned, why even discuss Obama? Stop engaging in blame and just own up to the mess [Trump’s] making.”

We appreciate your feedback.

Your Rundown for Monday, November 5, 2018

What Apple Doesn’t Want You To Know

Apple’s stock was hammered Friday. It closed down 6.6% on the day following a mixed-bag earnings report and down guidance for the holiday shopping season.


The 200-day moving average is at 192.43, 3.52% below the stock price of $199.21.

The drop also might have something to do with Apple’s unpopular decision to stop reporting quarterly unit sales data.

Apple’s CFO Luca Maestri said:

As demonstrated by our financial performance in recent years, the number of units sold in any 90-day period is not necessarily representative of the underlying strength of our business. Furthermore, a unit of sale is less relevant for us today than it was in the past, given the breadth of our portfolio and the wider sales price dispersion within any given product line.

To further justify its decision, the company pointed out its competitors don’t release unit sales either.

“Fair point,” says an article at Yahoo Finance, “Then again Apple is the only company in the world to still be valued at more than $1 trillion in the wake of October’s stock market rout.”

That’s a fair point, too. In light of which, do you think Apple should be held to a higher standard?

And does the company have something to hide?

This morning we read Apple’s put the brakes on production of its latest iPhone iteration — the iPhone XR — released in October.

One of Apple’s iPhone manufacturers, Foxconn, had prepared almost 60 assembly lines to meet demand for the XR model; Foxconn’s only using 45 as it stands.

That means Foxconn’s producing 100,000 fewer handsets than anticipated or 20-25% fewer..

Pegatron, Apple’s other main iPhone XR assembler, is halting plans to increase production ahead of the holidays.

Apple is reviewing demand for iPhones on a weekly basis to adjust manufacturing to keep up with — or scale back — production. Something Apple doesn’t believe it needs to disclose to investors.

Market Rundown for Mon. November 5, 2018

S&P 500 futures are down 4 points to 2,719.28.

Oil is down just 45 cents to $63.59 for a barrel of crude.

Gold’s up 90 cents to $1,234.20.

Bitcoin is down about $29 to $6,438.88.

Have a good day. We’ll talk again tomorrow.

For the Rundown,

Aaron Gentzler

Aaron Gentzler

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Aaron Gentzler

Aaron Gentzler is the publisher of Seven Figure Publishing. He is also the editor of The Rundown and has been with Agora Financial / Seven Figure Publishing since 2005. He's been covering technology and markets for over a decade.

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