LinkedIn: Better Than Facebook, Twitter
I don’t use social media as much as my two millennial-aged daughters, but I am a huge Twitter and Facebook fan.
I’m not much of a poster, but a lot of the investment professionals I highly respect are frequent Twitter users and their posts are full of investment gold.
However, even though Twitter is a wonderful source of valuable financial insights, that doesn’t make its stock a good investment. In fact, I think Twitter is a terrible investment when compared with other social media kings.
First, the social media universe has turned into one of the most toxic gathering places on the planet. Facebook and Twitter make it possible for people — including President Trump — to permanently expose the worst parts of themselves to the entire world.
Social media, especially Twitter, is full of toxic, ignorant, hateful people.
But there is one social media site that is not only polite and respectful, but perhaps the best way to profit from the social media revolution.
I’m talking about LinkedIn.
LinkedIn was created in 2003 as a gathering place for co-workers and the companies they work for to stay connected, and has morphed into a social media site for job seekers.
LinkedIn is one of the largest social media networks in the world. Whatever you post on LinkedIn can be seen by people you work with, your current boss and even your future boss. That focus on jobs keeps everything cordial. After all, nobody wants to look like an idiot or even controversial to a would-be employer.
How big is LinkedIn compared with other social media giants? LinkedIn has 645 million users and pulled in $5.3 billion of revenue in 2018, which is DOUBLE both the user base and revenues of Twitter.
Surprised? There’s more…
Friends in High Places: Get this: 40 million of those 645 million users are classified as senior-level decision-makers. If you’re looking for a job, LinkedIn is where you’ll find the people with the power to give you a job.
Super-High Engagement Rate: 40% of those 645 million users sign in and visit the site monthly, or even daily!
Let’s Do Business: The business-to-business (B2B) market is vastly more profitable. Unfortunately, you can’t invest in LinkedIn stock, because Microsoft bought LinkedIn for $26.2 billion in 2016.
You can, of course, buy shares of Microsoft (NASDAQ: MSFT), which is the point of this article
There is a lot more to Microsoft than just Windows. Its cloud storage division Azure is growing like a dandelion on Miracle-Gro, up 76% and adding to Microsoft’s $9.7 billion gross margin increase in 2018.
And Microsoft pays a $1.84 annual dividend. And you know how much I love dividends!
Now, that doesn’t mean you should buy Microsoft stock this afternoon. But it is the type of stock that I recommend in my Infinite Income service and one that I think you should consider.
Here’s to growing your wealth,
Chief Income Expert