[Inside] Details on Apple’s Next Big Innovation
In 1997, Wired magazine released an article titled “101 Ways to Save Apple.”
In it, as expected, they laid out 101 ways they thought Apple could save their business.
Reading it now is strange.
There are marketing strategies, product ideas and a slew of really awful business ideas that would have tanked Apple’s future.
The dumbest idea being to merge with SEGA and become a gaming company. A year later SEGA would release its gaming system the Dreamcast to little fanfare, and three years after that it would withdraw from the hardware market.
Yet despite the numerous ridiculous propositions (I get it, 101 ideas are a lot to fill in), there were a couple that made perfect sense.
In hindsight the best point was:
50. Give Steve Jobs as much authority as he wants in new product development. Let Gil Amelio stick to operations. There’s no excitement at the top, and Apple’s customers want to feel like they’ve joined a computer revolution. Even if Jobs fails, he’ll do it with guns a-blazin’, and we’ll be spared this slow water torture that Amelio has subjected us to.
For some context, this article was written on June 1, 1997 — half a year after Jobs came back to Apple and one month before he replaced Gil Amelio as CEO of Apple.
The rest is history.
Today we take a look at the major innovations during Jobs’ tenure at Apple.
And show you the next innovation on Apple’s radar… one that could hand you moonshot profits.
The Rise of the Personal Computer
Apple released the Apple II in 1977 at the retail price of $1,300. That may seem like a normal price nowadays, but when taking into account inflation, the price of that computer is $5,500 in today’s money.
But there was a lot going for it to set it apart from others.
Corporations loved it because of the software. VisiCalc was the first spreadsheet computer program essential for business operations both then and now.
Software hobbyists loved it because it came fully assembled, was simple to use and you were able to use it to learn how to create programs of your own.
And putting all that aside, it was entirely customizable — allowing for individuals to upgrade their computer without having to buy an entirely new one.
The Macintosh would replace the Apple II and would make Apple a Fortune 500 company.
But no one would forget the initial impact the Apple II had on the industry.
Changing the Music Industry Forever
When the iPod was released in 2001, it was acclaimed for its simplicity, sleek design and easy-to-use functions.
But at the time, the only way to load up songs was to painstakingly upload them to your computer and then load them onto your device.
Then in 2003, Apple released iTunes and the music industry was changed forever.
You now could just buy your songs through the internet.
No CD uploading or seedy downloading
Move Over, Rolex
You may think that the Apple Watch doesn’t belong in this category.
And there are arguments to both sides of the issue.
But regardless of whether you think it’s a watch or not doesn’t matter.
What matters is that it’s the most popular timepiece in the world now by far.
From 2018–19, while the Swiss watch industry saw a drop in sales of 13%, the Apple Watch saw an increase in sales of 36% — surpassing Swiss watch sales for the first time, as the table below shows:
Young and old alike have flocked to the Apple Watch because of its sleek design, in-built OS and apps and affordable price averaging under $500.
Apple was able to do what Google could not. And the Swiss watch industry is way behind the curve to keep up.
Perhaps a pairing or partnership with Apple could save the falling revenue for some of these companies. I wouldn’t expect Rolex to jump on the bandwagon, but companies with a sporty young look may want to dive in quickly before they fall behind.
Apple’s Next Innovation…
What’s next for Apple? Rumors have circulated all over on the next thing they are going to revolutionize.
And while some speculate that AR, quantum computing or 5G are the next thing for Apple…
I predict that space will be their next venture.
Specifically, allowing you to bypass the phone companies and get data, internet and phone service directly through Apple itself.
Already we’ve seen the workings in what could be the next big thing…
So you won’t want to miss out on how to potentially win big from this massive innovation.
To a bright future,