Take a Break From TV

Our first letter today gets right to the point…

“Each political party is more concerned about their own agendas than doing something good together. This is why I was so happy to see Trump elected. He is a businessman. Not a damned self serving politician.”

You’ll remember the question from Monday was how do we overcome partisanship and find common ground to solve America’s problems.

Leaving aside the impossibility of the question in 2020 America, we take a look at our next letter…

“We are being played. Powerful and extreme fringe groups on BOTH sides are invested in dividing us as Americans and we are playing right into their plans.”

One possible solution… is “turn off the TV.”

Several letters in response to Monday’s Rundown mentioned this idea.

Turn off the TV, step away from the bias and manipulation, and think for yourself.

Anger and resentment… fear and confusion… turn off the TV for a few days and see if you feel any better.

Those who wrote in support of this idea said it made them happier. What do you think?

Send your opinions to, TheRundownFeedback@SevenFigurePublishing.com.

Your Rundown for Wednesday, Aug. 12, 2020…

Clorox Certified… A “New Normal” Reality

The Clorox Company (NYSE: CLX). Not a glamorous business. Not a stock often in the news (until this year) and not a stock you find yourself discussing at happy hour.

These are all benefits to owning CLX. Why?

Besides the fact CLX shares are up roughly 50% year-to-date and the company pays a solid 2% dividend…

CLX has also become a gold standard “certified clean” stamp of approval for hotels, airlines, and other businesses looking to prove how seriously they’re taking cleanliness.

The LA Times reports, for example, that United Airlines is using the CLX logo on posters as you board flights, verifying the plane has been cleaned using CLX products.

Marriott, Hyatt, Avis, Delta Air Lines… major names… representing billions in lost revenue this year due to COVID-19.

All of them plus thousands more… businesses big and small… across America and the world… leveraging the products, name, and logo of CLX.

To prove to a skeptical public it is safe to come inside and do business.

CLX even worked with the Cleveland Clinic to develop the cleaning regimen used by United.

It is a rare occurrence when such a “boring” consumer staples name like CLX becomes such a powerful symbol of safety and diligence.

The market has rewarded CLX shareholders handsomely in 2020, and there’s no end in sight to just how important CLX is to navigating our “new normal.”

Market Rundown for Wednesday, Aug. 12

The S&P’s up 1.15% this morning at 3,372.

Oil’s up 1.68% at $42.31.

Gold, after a breather yesterday, is down $4.70 this morning at $1,941.

Bitcoin sits at $11,562 at writing.

Send your comments and questions to, TheRundownFeedback@SevenFigurePublishing.com.

We’ll talk again on Friday.

For the Rundown,

Aaron Gentzler

Aaron Gentzler

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Aaron Gentzler

Aaron Gentzler is the publisher of Seven Figure Publishing. He is also the editor of The Rundown and has been with Agora Financial / Seven Figure Publishing since 2005. He's been covering technology and markets for over a decade.

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