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UAA and the G.O.A.T.

Aaron GentzlerWe asked readers Monday for feedback about their crypto buying habits. Our first contributor writes: “I’ve been investing in crypto since late 2019; I started buying on Coinbase, and I’ve used Robinhood too.

“I also have some gold and silver coins/bullion. My silver is probably overloaded due to my love for Mexican coins, but my gold and Bitcoin are about equal.”

At the end of 2019 — when our reader bought the flagship crypto — Bitcoin’s price was $7,100. Today? Bitcoin’s hovering around $45,000…

Another reader says: “In today’s world, when governments use their printing presses on a regular basis for bailouts and all sorts of market intervention schemes, cryptocurrency is just another way to diversify and hedge against the inevitable.

“I own 5% cryptocurrency, 10% gold and silver bullion, 39% real estate, the rest in dollars and securities (copper, gold miners, semiconductor chips, and consumer staples). Some of this might end badly; hopefully, not all of it.”

Our reader appears to have created a well-diversified portfolio for herself…

Send your opinions to, TheRundownFeedback@SevenFigurePublishing.com.

Your Rundown for Wednesday, Feb. 10, 2021…

Under Armour and the G.O.A.T.

Folks stuck in quarantine must have been addressing COVID 20 at the end of last year. And by COVID 20, we mean the 20 or so pounds gained by binging comfort food and Netflix.

At least that’s our takeaway from Under Armour’s Q4 2020 earnings report…

“Online demand for Under Armour’s apparel and accessories, and stronger Asia-Pacific sales helped it post a surprise holiday-quarter profit and top revenue estimates on Wednesday, sending its shares up 5% in premarket trade,” Fox Business reports.

“The company said revenue in its Asia-Pacific market jumped 26%,” the article notes. “Under Armour… e-commerce sales rose 25%, helping its high-margin direct-to-consumer segment jump 11%.”

And moving forward, it doesn’t hurt that one of Under Armour’s brand ambassadors was named MVP of Sunday’s Super Bowl…


(Now that’s brand loyalty… Or just cognizant of his multi-million dollar sponsorship?)

Among sports apparel companies, UAA shares are affordable and seem to offer some upside as opposed to, say, Peloton (PTON), recently downgraded by UBS from a target price of $158 to $124 per share.

Market Rundown for Wednesday, Feb. 10, 2021

S&P 500 futures are up 20 points to 3,925.

Oil’s up 26 cents to $58.61 for a barrel of WTI.

Gold is up $16.20 to $1,854.20 per ounce.

Bitcoin is down 3.2% to $45,692.

Send your comments and questions to, TheRundownFeedback@SevenFigurePublishing.com.

We’ll have more to say Friday; check back then…

For the Rundown,

Aaron Gentzler

Aaron Gentzler

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Aaron Gentzler

Aaron Gentzler is the publisher of Seven Figure Publishing. He is also the editor of The Rundown and has been with Agora Financial / Seven Figure Publishing since 2005. He's been covering technology and markets for over a decade.

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