How many places do you know of that consider failure an essential part of your job? Here, we not only expect it – we demand it. We want to test fast. We have to be able to respond to the markets, as an ideas-based business, so we have to move quickly.
We need to constantly come up with crazy ideas because, over the years, we’ve found that’s where the best ideas come from. We must cultivate that type of environment to get the best ideas out of our people. Four days out of five, we will test or try something that’s a complete and utter failure, but we will make multi-millions of dollars on the 20% of the time we’re correct.
Every idea that’s put on the table has equal force — and ideas can come from anywhere.
Don’t be afraid of having your ideas shot down, because that’s not what we’re about. Every idea that’s put on the table has equal force — and ideas can come from anywhere. That’s a very foundational concept for our business.
If you’re shy or afraid or self-conscious about your ideas, you have to drop that quickly because we need to hear what you have to say. If you’re somebody new, yes, you’re inexperienced in our business, but we need your perspective because you’re also coming to our business with completely fresh eyes.