Why People Make Bad Financial Decisions… And How to Stop with Dave Keller and Jonas Elmerraji

Most people make poor financial decisions. Whether it’s excessive spending, debt management issues or just making bad investment choices, money-related problems plague almost all of us at some point or another. But why is that? Why do so many of us struggle with our finances? That’s what David Keller and Jonas Elmerraji try to decipher every single day – closely monitoring investor sentiment to determine what makes markets tick. So they can help their customers make better choices with their money. Today, David and Jonas explain their unique approach to investing, and how it can help you improve your own investment strategy.

David Keller, CMT is President and Chief Strategist at Sierra Alpha Research LLC, a boutique investment research firm focused on managing risk through market awareness. He combines the strengths of technical analysis, behavioral finance, and data visualization to identify investment opportunities and enrich relationships between advisors and clients.
David was previously a Managing Director of Research for Fidelity Investments in Boston, where he managed the Technical Research Department as well as the legendary Fidelity Chart Room. He also co-managed the Business Associate Program, a rotational program for recent undergraduates. A Past President of the Chartered Market Technician (CMT) Association, David most recently served as a Subject Matter Expert for Behavioral Finance. He is also a member of the American Association of Professional Technical Analysts and the International Federation of Technical Analysts. He has lectured on technical analysis and behavioral finance as an Adjunct Professor at the Brandeis University International Business School in Waltham, Mass. David was formerly a Technical Analysis Application Specialist with Bloomberg L.P. in New York, and was a regular contributor to Bloomberg Markets magazine. He is editor of the book “Breakthroughs in Technical Analysis: New Thinking from the World’s Top Minds”, published in August 2007 by Bloomberg Press. David is a classically trained musician and student pilot, and resides in Avon, Ohio with his wife and two children. He received degrees in Music and Psychology from The Ohio State University.

Jonas Elmerraji is Seven Figure Publishing’s in-house “quant.” Jonas started his career working in investment operations for a mutual fund company with $617 billion in assets under management. After that, he pulled a short stint at a prestigious Big Four public accounting firm, working on financial statement audits for Fortune 500 companies. At Seven Figure Publishing, Jonas works on algorithmic trading strategies and proprietary investing tools that give retail investors a statistical edge over Wall Street. His Archimedes trading platform powers the strategies behind the Kinetic Profits newsletter. Jonas is also a senior contributor to TheStreet.com and has been featured as an investment expert in Forbes, Investor’s Business Daily and CNBC, among others. He holds a degree in financial economics from UMBC as well as the Chartered Market Technician designation. To learn more about Sierra Alpha Research please visit https://www.marketmisbehavior.com.

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